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Glidden Design created the brand positioning, corporate identity, print applications and complete retail banking interiors for a brand new Greek Bank headquartered in Athens. The corporate identity mark is based on a lower-case omega symbol, drawn to represent a human figure with arms raised in celebration. The design system included identities for Omega Bank, Omega Insurance, Omega Mutual Funds and Omega Securities. Corporate stationery is deliberately simple and understated, whilst a secondary background design was created for use with promotional items, based on a subtle graduated blend taken from the circle forming the humans head within the corporate identity. | ||
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