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Glidden Design created the brand positioning, corporate identity, print applications and complete retail banking interiors for a brand new Greek Bank The corporate identity mark is based on a lower-case omega symbol, drawn to represent a human figure with arms raised in celebration. This theme is carried across print items and interiors, which are designed to maximise the use of modular components, providing a practical and cost-effective solution for future expansion. The philosophy developed for the interiors is that of 'understatement, confidence and quality'. Currently there are seventeen branches across Greece.
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