Glidden Design created the corporate identity for Innovia Solutions Ltd. a speciality chemical distributor supplying high-performance raw materials to the surface coatings, adhesives, textile and leather industries in the UK and Ireland. Innovia Solutions is an exciting company in the coatings industry, and takes a strong environmental approach. Water-based products feature strongly, and the design reflects this in the fluid ripples and the three-dimensional lacquered-effect type. The droplet on the 'i' mirrors the counter in the 'a'. The strapline of 'solutions' has dual meaning, referring to both the physical form of the products and to the company as a provider of technical expertise.